BBC NEWS | UK | Magazine | Only 81 shopping days to go...Only 81 shopping days to go...
By Sean Coughlan
BBC News Online Magazine
Woolworths is starting its Christmas season a full three weeks earlier than last year, and the first festive displays have already begun to appear in shops. Summer's only just over and the two-month Christmas marathon has begun.
"So here it is merry Christmas, everybody's having fun."
More to the point, so here it is early-October, and everybody's having to put up with festive background music and seasonal advertising for longer than ever before.
The Christmas shopping season is about to begin again. Woolworths is getting ahead of its High Street rivals by starting three weeks earlier than last year - with plans to get its seasonal stock on the shelves by mid-October.
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